Looking to build a relationship with young consumers around your purpose? We are a social impact consultancy 100% focused on young people.
 

We are a social impact consultancy 100% focused on young people.

 
 
 
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CHECK OUT OUR LATEST REPORT:

CAUSE IS WORKING, YOUR MARKETING ISN’T

2019 Survey of Young People and Social Change

Purpose matters more than ever and young consumers are the vanguard of this shift. Many brands are stepping up—using above-the-line dollars to support a social issue or advance a cause platform.

BUT is it working? Are young people even taking notice of brands’ cause initiatives? And is it really impacting their likelihood to purchase a brand?

DoSomething Strategic asked 1,908 DoSomething.org members ages 13-25 about their awareness of 88 retail and consumer brands’ support of social causes or platforms, how they know this, and whether brands' support for a cause motivates them to purchase from these brands.

CHECK OUT OUR SWEET INTERACTIVE CHART WHERE YOU CAN EXPLORE WHICH CAUSE PLATFORMS YOUNG PEOPLE ASSOCIATED WITH THE 80+ BRANDS IN OUR SURVEY.

 
 
 

with our proprietary behavioral database we provide insights brands can't get access to elsewhere.

Our expertise is grounded in implicit & explicit data from DoSomething.org’s 5 million members in 131 countries taking action on more than 270 social cause campaigns.

We love to share our learnings and insights from our deep and data-driven knowledge of young people.


 
 
 
 
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OUR WORK

We don’t just work in purpose — we push it forward.

We create engagement strategies for brands, companies, and not-for-profits. The common thread?

Activating young people for positive social change.

 
 
 

FEATURED CASE STUDIES:

 

NIKE

PVH

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IN THE NEWS…

 

“…[DoSomething Strategic (formerly TMI)] helps organizations navigate the nexus of youth, technology, and social change.”

 

 

“‘[DoSomething Strategic] is so knowledgeable about teenagers and their desire for change….’”

 
 

“While access to DoSomething's members gives the agency an edge, its main driver is exploring new ways to get the message out….”

 
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