We are strategists—solving business challenges and driving action.
We’re insatiable learners—curious about all the things (from Beychella to The Met!) and immerse ourselves daily into youth culture and behavior.
We’re also activists, foodies, artists, bakers, travelers, and more.
And in everything we do, we proudly bring our full selves and our diverse lived experiences to inform and elevate the work.
Get to know more about us below.
ARIA FINGER, CEO, DOSOMETHING.ORG
Aria has over a decade of experience motivating young people to take action through DoSomething.org campaigns such as Teens for Jeans, Thumb Wars, and Comeback Clothes. She has created brand partnerships with H&M, Coca-Cola, Sprint, JetBlue, and Toyota, and she has helped scale DoSomething.org to over 5 million members in 131 countries today. Aria is one of the first ten World Economic Forum Global Shapers, she’s passionate about social justice, and she thinks the name “Aria” is becoming way too popular.
Mary Noel, Business Development Director
Starting from a core belief that there is massive potential at the intersection of positive social good and smart business growth, Mary helps clients identify opportunities to reach young people in ways that are authentic and impactful. Prior to joining DoSomething Strategic, Mary led strategy and growth efforts for mission-driven tech startups Andela and Zocdoc. Once an impassioned and bold eighth-grader with an idea to volunteer on six continents before she was sixteen, she is now hoping to finally make it to Antarctica. Mary lives in Connecticut with her husband and one-year-old twins, where she is always on the hunt for the perfect avocado.
Irene Pedruelo, Director of Research & Insights + Lead Strategist
A storyteller, strategist, and activist at heart, Irene loves thinking about what makes young people tick and then putting those insights to work for DoSomething Strategic’s clients. Earlier in her career, Irene worked as a journalist for publications in Europe, Latin America, and the US. She was recently named 2016 Rhize Emerging Catalyst for her work fighting to reduce barriers to political participation of Spanish emigrants around the world. She has been a guest lecturer at The New School and she was a Fulbright scholar from 2012 to 2014.
MARA SPECE, LEAD Strategist
A brand builder with a knack for developing breakthrough communications, Mara loves to unlock innovative approaches that help DoSomething Strategic’s clients understand, engage, and inspire young people. Prior to joining DoSomething Strategic, Mara stewarded integrated, end-to-end brand communications at creative ad agencies. Her past clients include P&G, Citibank, GE, and Labatt beer. Outside of the office, you can usually find Mara at the park with her fiancée and two rescue dogs, or lost in a crossword puzzle and cursing Will Shortz.
Allie weiss, project manager
Allie is a seasoned Project Manager who loves finding ways to help people work well together to create excellent work. With experience across digital advertising, traditional advertising, and video production, Allie has managed creative, strategic, and award-winning projects for both small companies and large brand names like P&G, Walmart, Conagra Foods, Kroger, and American Financial Group. Allie came to DoSomething Strategic because she wanted to mix her experience in the agency world with her passion for social good. Allie studied Marketing, Studio Art, and Peace & Justice Studies at Xavier University. She was chosen to be one of eight Community Engaged Fellows for her proven dedication to social justice causes and commitment to include community engagement as part of her undergraduate experience. Her four years as a Fellow brought about a deep passion for the development of young females and the equality and destigmatization of the HIV+/AIDS population. When she’s not at work, you can find Allie on a jog, sipping red wine, at a concert, or buried in a book.
Meredith Ferguson, Managing Director
As Managing Director, Meredith ensures that the work delivered is both thoughtful and impactful. Her passion for creativity and innovation leads her to challenge traditional thinking and deliver breakthrough ideas for DoSomething Strategic's clients. Meredith’s career has spanned both client and agency roles, where she's led youth-focused engagement and business-driving strategies for national retail, health, and restaurant brands. She speaks globally on the power of young people and purpose at conferences including ANA, YMS, PSFK, PromaxBDA, &Then, IEG, and Brand ManageCamp. Meredith is an adjunct professor of Public Interest Marketing at Fordham University, a Women@Forbes contributing columnist, and has served as a judge for the Positive Change Effie Awards and the D&AD Impact Awards. She is a graduate of Vanderbilt Law School where she was a founding member of the Vanderbilt Child & Family Law Clinic. When not striving to bake the perfect chocolate chip cookie, Meredith can be found watching a musical or walking through Central Park with her husband and two kids.
Ashley Davis, Head of Client Services
Ashley brings a decade of experience to the Head of Client Services role to make sure that DoSomething Strategic’s work is on-point. Prior to coming to DoSomething Strategic, Ashley led clients’ thinking in a wide variety of industries, from pharmaceutical/healthcare to pizza to frozen food to electrical manufacturing (and plenty more in between). Most notably, she launched the IDEAL National Championship, a nation-wide competition for electricians, and was pivotal in the execution of youth-focused engagement platforms such as ILostABet.org and YourChemistry.org. When she isn’t on a volleyball court, Ashley loves to catch up on anything true-crime related, pretend to train for half marathons, or school everyone in Friends trivia.
GARRETT RICHARDSON, senior Strategist
Garrett has committed his life’s work to making demonstrative improvements to the life outcomes of youth from historically underserved communities. As an education consultant with over a decade of experience improving key performance indicators at persistently struggling schools across the Mid-Atlantic, Garrett brings a wealth of knowledge around youth engagement and positive youth development to the team. During his time in K-12 education, Garrett has designed various programs and campaigns to support students with the greatest need, earning the public endorsements from some of New York State’s Education Department’s highest ranking members. Garrett looks forward to sharing his insights on youth development with his clients in order to help them develop deep, meaningful connections with young people. Outside of work, Garrett enjoys walks with his rescue dog named Ziggy and traveling to as many beaches as humanly possible with his fiancée.
VALERIA VILLARROEL, SENIOR Strategist
Valeria is a pop-culture obsessed storyteller with almost a decade of experience working in creative. As a video editor and producer, Valeria worked on talk shows for BET, and award-winning political and issue campaigns. She’s also produced internal communications for government agencies and documentaries for non-profit organizations. She has led digital strategy for Spanish-language imprints in Boston and Washington, DC. Prior to DoSomething Strategic, Valeria completed a Masters in Public Media from Fordham University, where her research focused on content strategies to increase political participation for young people of color. During her time at Fordham, she was the WFUV News Fellow & Digital Director where she led digital content strategy, and trained journalists on multimedia storytelling. Her work has been recognized by the National Association of Hispanic Publications and the New York State Broadcasters Association. Valeria is a political junkie (that’s what living in DC for almost a decade will do to you!), loves listening to vintage rhythm & blues, and always leaves her coffee on the kitchen counter before heading out to work.
Briana Iacia, Strategist
Briana always fights for the user, helping her clients put young people first when building strategies in order to foster authentic connections with this unique audience. Her degree in Women’s and Gender Studies has equipped her to think critically and strategically about issues in various institutions, such as through her work with the College Board to improve access to higher education. Briana is devoted to social change with particular interests in the environment, the LGBTQ community, and economic inequality. Outside of work, she loves escaping the city to hike upstate, exploring museums, and watching every documentary available on Netflix.