We are strategists—solving business challenges and driving action.
We’re insatiable learners—curious about all the things (from Beychella to The Met!) and immerse ourselves daily into youth culture and behavior.
We’re also activists, foodies, artists, bakers, travelers, and more.
And in everything we do, we proudly bring our full selves and our diverse lived experiences to inform and elevate the work.
Get to know more about us below.
ARIA FINGER, CEO, DOSOMETHING.ORG
Aria has over a decade of experience motivating young people to take action through DoSomething.org campaigns such as Teens for Jeans, Thumb Wars, and Comeback Clothes. She has created brand partnerships with H&M, Coca-Cola, Sprint, JetBlue, and Toyota, and she has helped scale DoSomething.org to 6 million members in 131 countries today. Aria is one of the first ten World Economic Forum Global Shapers, she’s passionate about social justice, and she thinks the name “Aria” is becoming way too popular.
Mary Noel, Business Development Director
Starting from a core belief that there is massive potential at the intersection of positive social good and smart business growth, Mary helps clients identify opportunities to reach young people in ways that are authentic and impactful. Prior to joining DoSomething Strategic, Mary led strategy and growth efforts for mission-driven tech startups Andela and Zocdoc. Once an impassioned and bold eighth-grader with an idea to volunteer on six continents before she was sixteen, she is now hoping to finally make it to Antarctica. Mary lives in Connecticut with her husband and one-year-old twins, where she is always on the hunt for the perfect avocado.
Irene Pedruelo, Director of Research & Insights + Lead Strategist
A storyteller, strategist, and activist at heart, Irene loves thinking about what makes young people tick and then putting those insights to work for DoSomething Strategic’s clients. Earlier in her career, Irene worked as a journalist for publications in Europe, Latin America, and the US. She was recently named 2016 Rhize Emerging Catalyst for her work fighting to reduce barriers to political participation of Spanish emigrants around the world. She has been a guest lecturer at The New School and she was a Fulbright scholar from 2012 to 2014.
Lindsey Neeld, Lead Strategist
Working at DoSomething Strategic fulfills Lindsey’s dream of combining her personal passions around social change (namely racial discrimination) and her professional skills as a brand strategist and qualitative researcher. With almost a decade of experience in the advertising and brand consultancy worlds, Lindsey has worked on everything from integrated advertising campaigns to developing global brand playbooks to conducting ethnographies. When she’s not working, Lindsey is either acting as a pseudo-psychologist for friends (and strangers), watching documentaries and comedy shows, or hosting creative events in her backyard in Brooklyn.
Briana Iacia, Strategist
Briana always fights for the user, helping her clients put young people first when building strategies in order to foster authentic connections with this unique audience. Her degree in Women’s and Gender Studies has equipped her to think critically and strategically about issues in various institutions, such as through her work with the College Board to improve access to higher education. Briana is devoted to social change with particular interests in the environment, the LGBTQ community, and economic inequality. Outside of work, she loves escaping the city to hike upstate, exploring museums, and watching every documentary available on Netflix.
Meredith Ferguson, Managing Director
As Managing Director, Meredith ensures that the work delivered is both thoughtful and impactful. Her passion for creativity and innovation leads her to challenge traditional thinking and deliver breakthrough ideas for DoSomething Strategic's clients. Meredith’s career has spanned both client and agency roles, where she's led youth-focused engagement and business-driving strategies for national retail, health, and restaurant brands. She speaks globally on the power of young people and purpose at conferences including ANA, YMS, PSFK, PromaxBDA, &Then, IEG, and Brand ManageCamp. Meredith is an adjunct professor of Public Interest Marketing at Fordham University, a Women@Forbes contributing columnist, and has served as a judge for the Positive Change Effie Awards and the D&AD Impact Awards. She is a graduate of Vanderbilt Law School where she was a founding member of the Vanderbilt Child & Family Law Clinic. When not striving to bake the perfect chocolate chip cookie, Meredith can be found watching a musical or walking through Central Park with her husband and two kids.
Ashley Davis, Head of Client Services
Ashley brings a decade of experience to the Head of Client Services role to make sure that DoSomething Strategic’s work is on-point. Prior to coming to DoSomething Strategic, Ashley led clients’ thinking in a wide variety of industries, from pharmaceutical/healthcare to pizza to frozen food to electrical manufacturing (and plenty more in between). Most notably, she launched the IDEAL National Championship, a nation-wide competition for electricians, and was pivotal in the execution of youth-focused engagement platforms such as ILostABet.org and YourChemistry.org. When she isn’t on a volleyball court, Ashley loves to catch up on anything true-crime related, pretend to train for half marathons, or school everyone in Friends trivia.
Caroline Lewis, Senior Strategist
With entrepreneurial problem solving at her core, Caroline strives to provide DoSomething Strategic clients with innovative strategic counsel to create lasting social change. She is passionate about education, health and empowerment and she’s inspired by young people every day. Prior to joining DoSomething Strategic, Caroline worked in strategic communications for healthcare organizations, Fortune 500 companies, non-profits, and international small businesses. After 18 months of traveling, starting a company and writing a book about her family, she’s living one more of her childhood dreams by putting roots down in NYC.
Daniel Abram, Strategist
With a diverse background in project management, sports marketing, and coaching, Daniel persistently seeks efficiencies in the way we work and how we live. He has an interest and passion for productivity in cause spaces such as clean energy, homelessness and education. As a New Jersey native, Daniel takes the “New Jersey’s bagels are better” opinion, and knows where the Statue of Liberty REALLY resides (in New Jersey waters). When he’s not looking for live music in the city or searching for the best burger or ramen in NYC, he’s playing or watching basketball. He is always interested in too many topics, but believes there’s no better place to find any event than in New York.